It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. Tata motors is one of the most established company in automobile sector in india. Your consent to our cookies if you continue to use this website. Tata motors annual report 2018 wpcontentuploads20180712115930annualreport2017 2018. Tata was turned away from a posh establishment because of his skin color. A swot analysis is important for tata steel to evaluate its current position and formulate strategies to tackle its competitors. They are the first engineering sector company from india to be listed on the new york stock exchange. Can leverage on the tata brand which signifies trust 2. Etop analysis for tata group by amritraj d bangera. Tata motors is the leading automobile company of india, and alsohaving a major share outside the country. In 2008, tata motors acquired the english car maker jaguar land rover, manufacturer of the jaguar and land rover from ford motor company which contributes significantly to the overall tata motors sales today and has been a successful turnaround story for the company swot analysis of tata motors. This section is available only in the complete report on purchase.
In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them. Based in dearborn, michigan, a suburb of detroit, the automaker was founded by henry ford and incorporated on june 16, 1903. Swot analysis tata motors limited marketing research. Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company. Critical analysis of the international strategic issue of tata motors ltd.
Tata motors limited is the largest car producer in india. Swot analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation. This project aims at analysing the acquisition of jaguar land rover by tata motors. Tata motors is an indian multinational automobile manufacturing company. Tata motors competitors, revenue and employees owler. This report will take a look at the marketing environment by which tata is surrounded. Tata motors have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage. Swot analysis alternately slot analysis is a strategic planning method used to evaluate the strengths, weaknesseslimitations, opportunities, and threats involved in a project or in a business venture. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. In recent years, financial services division continues to remain profitable.
Swot analysis of tata nano and why it failed to deliver. Key competitors a list of key competitors to the company. Tata motors limited swot analysis weighted swot matrix. One of the most critical strengths of toyota is its brand equity. As of this writing, ford is the most financially sound. Tata motors swot analysis swot analysis of tata motors.
In the vehicle industry, trust and a good brand image are more important than everything else. Toyota a sustainable brand name and a market leader position. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Tata power uses various ways of generating power i.
Volkswagen group company profile and swot analysis. Project on swot analysis tata motors limited by kundan. Analysis of toyota motor corporation harvard university. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. Tata motors limited is indias largest automobile company, with consolidated revenues of rs. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as. Tata motors limited is indias largest automobile company, with revenues of rs. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. Browse marketing analysis of more brands morors companies similar to tata motors. International strategic issue of tata motors marketing essay. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38.
This has been mainly due to lack of vocational training and professional. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. We share information about your activities on the site with our partners and moors partners. Swot analysis tata motors automotive industry land. Ford motor company ford motor company is an american multinational corporation and the worlds fourth largest automaker based on worldwide vehicle sales, following toyota, general motors, and volkswagen. Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. Swot analysis of tata motors tata motors swot marketing91.
The company began in 1945 and has produced more than 4 million vehicles. Tata motors limited is the biggest car producer in india since 1945. The information submitted is true and original to the best of my knowledge. The swot analysis availble in pdf, ms word, and zip file. Strengths tata motors is market leader in automobile industry with high market share. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Tata motors editable swot diagram template on creately. Swot analysis is a strategic planning tool that can be used by tata managers to do a situational analysis of the firm. Ford motor company faces 3 major weaknesses which are. Toyota has a strong market position in different geographies across the world. Toyota is a brand that has always focused on winning the consumers hearts and trust.
Capable of expansion since it has large reserves and low debtequity ratio 3. Tata motors has been expanding its business which is obviously require more workforce. Tata motors produce low price car with low fuel consumption. Swot analysis for tata motors free download pdf kupdf. The companys market share for toyota and lexus brands, excluding mini vehicles in japan was 45.
Internal strengths swot and competitive advantage since acquisition by tata motors ltd. Ppt on tata motors limited by mohamedarif and his team ppt on. Tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. Tata motors is the reputable brand in indian industry.
It has produces more than 4 million vehicles and has been selling around the world. Tata power swot analysis tata power strengths below are the strengths in the swot analysis of tata power. Increasing per capita income fuelling aspiring needs 2. Tata motors began in 1945 since then it produced more than 3 million vehicles. In 1945, a few years before the british left india, tata created tata motors and started producing locomotives and, eventually, autos. In 1998, tata motors introduced the country s first indigenously designed car. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. It is a project about swot analysis of tata motors. Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. Nissan motor company profile and swot analysis platform. Strengths include benefits from its strong market position. Abstractthis report is a brief swot and steepled analysis of tata motors. One of the strengths which is very visible in the industry and also beneficial for tata motors revenue are low price vehicles and low fuel consumption. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2.
Tata motors ltd tatamotors financial and strategic swot. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Analysis of the tata motors limited company in india. Interim report tata motorsjaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Use pdf export for high quality prints and svg export for large sharp images or embed. Tata swot analysis matrix step by step weighted swot.
F april 20, 2009 3 executive summary ford motor company faces many strategic challenges during these volatile economic times. Tata motors employed around 23000 employees and it is expanding with pace. This has really makes it different with tata motors company if you read the swot analysis of tata motors. In this assignment i am doing the swot analysis of tata motors. Currently tata motors employee base is 23,000 approx. Tata motors has 82,797 employees and is ranked 8th among its top 10 competitors.
Tata motors employee productivity percentage is higher. Report tata motorsjaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. In the next month and a half, two of its major competitors may be forced to file for bankruptcy or liquidate assets. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. Ratan n tata is the chairman of tata sons, the tata promoter company.
This is a research report on project on swot analysis tata motors limited uploaded by kundan shah in category. Tata steels success is down to their understanding of the key drivers of the steel industry, which can be analysed by either pestel or swot analysis method. The major challenge for tata motors is the rising prices of steel, aluminum and plastic which is heavily used in vehicle manufacturing. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. The top 10 competitors in tata motors competitive set are maruti suzuki, hyundai, volkswagen, toyota, honda, ford, mahindra, nissan, ashok leyland and chevrolet. Tata motors swot analysis pdf full information and free links to download or obtain swot analysis of tata motors is provided here. As per a recent report around 98% of indians workforce has not undergone any requisite training that makes them skilled enough for the industry, way below the global standards. It aims to examine the strengths and the weaknesses of tata motors. Chandibai himatmal mansukhani college, ulhasnagar studying in m.
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